Nasdaq's 2024 ETF Retail Investor Survey

Investors are expressing greater confidence in the economy, with fear of a possible recession dropping by 10% since 2022. But they're investing less aggressively. In 2022, 37% of ETF holders said they were investing ‘much more aggressively.’ That dropped to 16% in 2024.

Out of all ETF holders surveyed, the highest amount, 46% said that financial technology was the investment theme that most intrigues them. Meanwhile, 59% of GenZ's and 57% of Millennials are still interested in cryptocurrencies/digital assets.

In general, people are depending less on big social platforms like Facebook. Of those who say they do use big social media for making financial decisions, most (76%) use YouTube, down 8% since the last survey.